The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

La Donna e Mobile Agency: Ponce / Buenos Aires Client: Axe Category: Consumer Television / 60 Second - Single
Breakdown Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Vet Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Strongbow 'Moments of Truth' Agency: St Luke's / London Client: Heineken Category: Consumer Television / 60 Second - Single
TV GONE WRONG Agency: CHI&Partners / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Campaign
Europeans Agency: Walton Isaacson / Culver City Client: American Cinematheque Category: Consumer Television / Under $80K Budget - Campaign
Man Vs Old Jamaica Agency: McCann Birmingham / Solihull Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Bellies, Ice Cream, Delivery Agency: Red Urban / Toronto Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Bar Soap Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
The Lover Agency: BEING / Boulogne billancourt Client: Come4 Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Clam Kings Agency: CHI&Partners / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Meet the Tanners Agency: CHI&Partners NY / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
Vibration Free Washing Agency: Traktor Werbeagentur / Vienna Client: Samsung Category: Consumer Television / Under $80K Budget - Single
Rescue Agency: adam&eveDDB / London Client: Marmite Category: Consumer Television / Over 60 second - Single
Simon The Ogre Agency: BMB / London Client: TUI Travel UK & Ireland Category: Consumer Television / Over 60 second - Single
The Miraculous Hen Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer Television / Over 60 second - Single
Perfect daughter Agency: Fahrenheit DDB / Lima Client: Promart Homecenter Category: Consumer Television / Over 60 second - Single
Mistake Agency: Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei Client: Far East Tone Category: Consumer Television / Over 60 second - Single
Giving Agency: Ogilvy & Mather Thailand / Bangkok Client: TrueMove H Category: Consumer Television / Over 60 second - Single
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick Agency: R/GA / Los Angeles Client: Beats by Dr. Dre Category: Consumer Television / Over 60 second - Single
Body and Soul Agency: The Richards Group / Dallas Client: Chrysler SRT Category: Consumer Television / Over 60 second - Single
Possibilities Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over 60 second - Single
Ex Agency: Young & Rubicam Argentina / Buenos Aires Client: Alto Palermo Shopping Center Category: Consumer Television / Over 60 second - Single
Let's Do That / Nature Painting / The Date Agency: Carmichael Lynch / Minneapolis Client: Subaru of America Category: Consumer Television / 60 Second - Campaign
Write it in your own voice Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Consumer Television / 60 Second - Campaign

2014 Advertising Merit Award

Ponce / Buenos Aires

Axe

La Donna e Mobile

Consumer Television / 60 Second - Single

141034A

2014 Advertising Merit Award

Clemenger Proximity / Brisbane + Colenso BBDO / Colenso

Nimble: Unexpected Happens

Breakdown

Consumer Television / 60 Second - Single

141041A

2014 Advertising Merit Award

Proximity Brisbane / Brisbane + Colenso BBDO / Colenso

Nimble: Unexpected Happens

Vet

Consumer Television / 60 Second - Single

141042A

2014 Advertising Merit Award

St Luke's / London

Heineken

Strongbow 'Moments of Truth'

Consumer Television / 60 Second - Single

141153A

2014 Advertising Merit Award

CHI&Partners / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG

Consumer Television / Under $80K Budget - Campaign

140205A

2014 Advertising Merit Award

Walton Isaacson / Culver City

American Cinematheque

Europeans

Consumer Television / Under $80K Budget - Campaign

141244A

2014 Advertising Merit Award

McCann Birmingham / Solihull

Old Jamaica Ginger Beer

Man Vs Old Jamaica

Consumer Television / :20 and Under - Campaign

140775A

2014 Advertising Merit Award

Red Urban / Toronto

Volkswagen

Bellies, Ice Cream, Delivery

Consumer Television / :20 and Under - Campaign

141084A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Bar Soap Campaign

Consumer Television / Commercials of Var. Length - Campaign

141273A

2014 Advertising Merit Award

BEING / Boulogne billancourt

Come4

The Lover

Consumer Television / Under $80K Budget - Single

140162A

2014 Advertising Merit Award

CHI&Partners / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG-Clam Kings

Consumer Television / Under $80K Budget - Single

140203A

2014 Advertising Merit Award

CHI&Partners NY / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG-Meet the Tanners

Consumer Television / Under $80K Budget - Single

140204A

2014 Advertising Merit Award

Traktor Werbeagentur / Vienna

Samsung

Vibration Free Washing

Consumer Television / Under $80K Budget - Single

141221A

2014 Advertising Merit Award

adam&eveDDB / London

Marmite

Rescue

Consumer Television / Over 60 second - Single

140043A

2014 Advertising Merit Award

BMB / London

TUI Travel UK & Ireland

Simon The Ogre

Consumer Television / Over 60 second - Single

140178A

2014 Advertising Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Miraculous Hen

Consumer Television / Over 60 second - Single

140318A

2014 Advertising Merit Award

Fahrenheit DDB / Lima

Promart Homecenter

Perfect daughter

Consumer Television / Over 60 second - Single

140408A

2014 Advertising Merit Award

Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei

Far East Tone

Mistake

Consumer Television / Over 60 second - Single

140892A

2014 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

TrueMove H

Giving

Consumer Television / Over 60 second - Single

140914A

2014 Advertising Merit Award

R/GA / Los Angeles

Beats by Dr. Dre

Beats by Dr. Dre - Hear What You Want with Colin Kaepernick

Consumer Television / Over 60 second - Single

141064A

2014 Advertising Merit Award

The Richards Group / Dallas

Chrysler SRT

Body and Soul

Consumer Television / Over 60 second - Single

141214A

2014 Advertising Merit Award

MJZ / Los Angeles + Wieden+Kennedy / Portland

Nike

Possibilities

Consumer Television / Over 60 second - Single

141256A

2014 Advertising Merit Award

Young & Rubicam Argentina / Buenos Aires

Alto Palermo Shopping Center

Ex

Consumer Television / Over 60 second - Single

141281A

2014 Advertising Merit Award

Carmichael Lynch / Minneapolis

Subaru of America

Let's Do That / Nature Painting / The Date

Consumer Television / 60 Second - Campaign

140196A

2014 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Tiger Brands

Write it in your own voice

Consumer Television / 60 Second - Campaign

141187A

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