The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
La Donna e Mobile
Agency: Ponce / Buenos Aires
Client: Axe Category: Consumer Television / 60 Second - Single
Breakdown
Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Vet
Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Strongbow 'Moments of Truth'
Agency: St Luke's / London
Client: Heineken Category: Consumer Television / 60 Second - Single
TV GONE WRONG
Agency: CHI&Partners / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Campaign
Europeans
Agency: Walton Isaacson / Culver City
Client: American Cinematheque Category: Consumer Television / Under $80K Budget - Campaign
Man Vs Old Jamaica
Agency: McCann Birmingham / Solihull
Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Bellies, Ice Cream, Delivery
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Bar Soap Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
The Lover
Agency: BEING / Boulogne billancourt
Client: Come4 Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Clam Kings
Agency: CHI&Partners / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Meet the Tanners
Agency: CHI&Partners NY / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
Vibration Free Washing
Agency: Traktor Werbeagentur / Vienna
Client: Samsung Category: Consumer Television / Under $80K Budget - Single
Rescue
Agency: adam&eveDDB / London
Client: Marmite Category: Consumer Television / Over 60 second - Single
Simon The Ogre
Agency: BMB / London
Client: TUI Travel UK & Ireland Category: Consumer Television / Over 60 second - Single
The Miraculous Hen
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer Television / Over 60 second - Single
Perfect daughter
Agency: Fahrenheit DDB / Lima
Client: Promart Homecenter Category: Consumer Television / Over 60 second - Single
Mistake
Agency: Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei
Client: Far East Tone Category: Consumer Television / Over 60 second - Single
Giving
Agency: Ogilvy & Mather Thailand / Bangkok
Client: TrueMove H Category: Consumer Television / Over 60 second - Single
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick
Agency: R/GA / Los Angeles
Client: Beats by Dr. Dre Category: Consumer Television / Over 60 second - Single
Body and Soul
Agency: The Richards Group / Dallas
Client: Chrysler SRT Category: Consumer Television / Over 60 second - Single
Possibilities
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over 60 second - Single
Ex
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Alto Palermo Shopping Center Category: Consumer Television / Over 60 second - Single
Let's Do That / Nature Painting / The Date
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America Category: Consumer Television / 60 Second - Campaign
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Consumer Television / 60 Second - Campaign
